The Effects of Blogging on
Publicity Firms

  • DATE PUBLISHED :  March 3, 2020

Have you any of those experiences when an ad had captivated you so much, which compelled you to click on it, only to be directed to a blog that is worthy of disdain? Not quite as pleasant as what the ad has promised you, right? This explains best why some blogs aim to diss these websites. And, what are the effects of blogging on publicity firms’ websites?


A blog is a digital marketing tool that is meant to inspire the growth of interests of your readers, so you may market or publicize your book efficiently; creating a contemptible one, which fails in all aspects, guarantees your company’s downfall. Being aware of the factors that make a blog ineffective or not worth reading can save you from the different forms of impending failures.

So, what really are the factors you need to be aware of for your blog to be something but not worthy of disdain?

Factors to Consider When Making a Blog

Blogging is not as simple as others have oversimplified it; it is not just a matter of writing a content and choose the free, best images you find on some free websites. No. There is more to blogging that you should know. Curious about what the factors are that urges readers to linger on your website for some time? Check the list below:

- Choose a theme and a layout design that go well with the planned articles you wish to publish. The choice of the theme and the layout design allows the web visitors to know a little thing about your blog even before they get the chance to read some of your posts. Having stated this, they, the readers, immediately think that they have been directed to the website containing all the information they need. Misconception is one thing you don’t want to surprise your online readers with once they reach your blog. For an online book publicity blog, it is expected to have a minimalistic approach to the theme and that the layout design must not overwhelm other elements of the website. If done so, chances are pieces of information could be overlooked by web visitors as their attentions are drawn to insignificant designs present on your website. For this instance to be prevented, you need to have a blueprint in your mind regarding how your website is going to be in the future. And, too, you have to be extra keen on choosing your icons, themes, and layout design at the same time without jeopardizing the content of your website.

- The posts on your website must never be baseless accusations or irrational preconceptions. Some websites are created with the intent to destroy the truth about book publicity firms by formulating baseless accusations and weak arguments. You have to know that your website is open to the public, and displaying your idiosyncrasy to the netizens can be a fatal blow to your reputation. For you not to make it on the top five list of the year’s worst blogs, you have to see to it that your content is not merely products of irrational repugnance; rather, you need something to back you up. If you wish to tell the public about an unsatisfactory experience with a particular publicity firm, always commit to memory that you have to sound kind, decent, and educated. In so doing, your article is going to be taken seriously by the netizens.

- Brevity is key. In terms of delivering a quality content to the web visitors, you have to see to it that they stay once everything loads up. What do we mean by this? Creating a content that is filled with unnecessary fillers, or overcrowding it with flowery or unnecessary statements makes the content long; thus, discouraging web visitors to continue reading.Some web visitors, if not all, are not very fond of reading long articles; discouraged to read the details of your content, they prefer to visit another website that has simplified the topic. Although the length of the content depends on the matter that is being discussed, the exercise to limit or not include flowery statements should always be managed efficiently. The reason of this is to encourage web visitors to read an article without wasting their time. Considering that online book publicity websites require fancy statements to woe article readers, you have to know when to use these fancy statements. Obviously, overwhelming your website with fancy statements has the potential to transform readers’ interests into contempt. Additionally, there is an absolute need for content writers to come up with punch lines or article titles, which strongly demand the attention of your readers, instead of the abused ones or clichés.

-Always proofread before hitting the publish button. Some content writers hit the publish button right away once they think they are done writing, yet not mind if their work is grammatically flawless—a common sin made into flesh. In the occurrence of such, web visitors and authors to be exact, who are interested in your book promotion services for authors, would no longer be convinced to make business dealings with you. You can’t afford to bring down the online publicist team that you are working hand in hand with by displaying your incompetence to the open. Why would any author be interested in your book publicity services when the contents of your website fail to display business credibility? Being an author is already hard and you don’t want to be someone who further peeves them. To proofread before publishing is part of a writer’s duty that he or she must never neglect. Taking into consideration that we have further evolved into the field of marketing, investing energetically on digital marketing guarantees the success of meeting business demands. Since words have the power to inveigle targeted readers, the content writers, who market affordable book publicity services, need to see to it that their outputs are flawless (as this keeps the company’s reputation lustrous, and targets, eager to work with your company).


A blog is a powerful marketing tool that a variety of company can take advantage of. Not being aware of the factors that make a blog impactful to companies may struggle to market business products and/or services. Having stated this, blog, as a marketing tool, allows the public to catch a glimpse on how a business operates; thus, if the quality of this marketing tool fails to impress the targeted audience, you need to identify the opportunities of your blog right away. Once these are identified and corrected, the chance to acquire targeted audience increases drastically.

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